5 Takeaways from IIeX 2016

INSIGHT INNOVATION EXCHANGE
Atlanta 2016
June 13 – June 15

1. Living in a World of Science Faction
Science Faction: Tomorrowland is here now
Ari Popper (SciFutures) – “Future thinking must be audacious”

2. Fueling an Icononic Brand by Breaking the Rules of Insight Development
Heather Malenshek (Harley-Davidson Motor Company)
“We aim to inspire, we are storytellers, not report writers”

3. Harnessing Text for Human Insights
Text Analytics for Social Media Insights
“The Web is the Biggest Focus Group in the World, it is quantitative and it is always on”
Michalis Michael (DigitalMR)

4. Creating the Future Now
The Real Role of Emotions in Marketing
“Brand: A Collection of Associations in Consumers Minds”
Daryl Weber (Zero Mile Brands)

5. GreenBook Research Industry Trends Panel: The future Insights
Niels Schillewaert (InSites Consulting) “We are data rich but insights poor, we need to bring humans into the picture”

Moderated by Sarah Snudden (Keurig Green Mountain) with panelists Kevin Lonnie (KL Communications),
Mark Simon (Toluna), Collin Manaois (TangoCard), Steve Phillips (ZappiStore), Niels Schillewaert (InSites Consulting),
Aaron Reid, Ph.D. (Sentient Decision Science) & Dave Carruthers (VoxPopMe)