Marketing Brainology provides quick overview of their recent Corporate Researchers Conference presentation. 1) Emotions & Feelings are different & require different measurement tools; 2) Creating emotional engagement helps generate positive associations with brands; 3) NeuroMarketing applies NeuroScience technology (like implicit response, eye tracking, EEG) to improve marketing effectiveness; and 4) EEG measures brain response of marketing stimuli and is moving from 64 to 16 sensors. We even moving to a EEG that will be our FitBit for measuring brain responses, allowing even more possibilities.
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