Marketing Brainology provides quick overview of their recent Corporate Researchers Conference presentation. 1) Emotions & Feelings are different & require different measurement tools; 2) Creating emotional engagement helps generate positive associations with brands; 3) NeuroMarketing applies NeuroScience technology (like implicit response, eye tracking, EEG) to improve marketing effectiveness; and 4) EEG measures brain response of marketing stimuli and is moving from 64 to 16 sensors. We even moving to a EEG that will be our FitBit for measuring brain responses, allowing even more possibilities.
Learn more from MarketingBrainology.com on how to apply NeuroScience to your business. Follow us on social media and contact us at madams@marketingbrainology.com