Apply Neuroscience to Stand Out in the Crowd

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Measuring the emotional connection shoppers make with in-store communication & merchandising is challenging. Over the years, companies have added things like eye-tracking and virtual shopping to enhance shopper understanding. This is extremely important to identify what is seen and how long they fixate on in-store displays & point-of-purchase signage. It also allows us to measure different ways to communicate in-store; …

‘The Art and Science of Boosting Profits in Retail.’

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Learn about ‘The Art and Science of Boosting Profits in Retail.’ This presentation was part of the Retail Executives Association’s (REA) – Thought Leadership Series. Companies today can apply Neuromarketing to emotionally connect with shoppers in retail environments. Learn key principles to apply today. Stay connected with MarketingBrainology.com, and follow us on social media. Twitter @marketingbraino or contact Michelle Adams …

Our Brains, Our Future Reality in Retail: Are you Ready?

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We have spent years studying human behavior, and it comes down to understanding both conscious and non-conscious behavior. We need to fully understand that what people say, what people do, and what people are thinking (whether they are aware or not) doesn’t always match. Science has taught us a lot about our brains and its untapped abilities. At the same …

How Artificial Intelligence, VR, and Behavioral Economics are Revolutionizing Marketing Research

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Marketing Brainology recently participated in the IIeX Forum, presented by Greenbook, which focused on understanding human behavior, how to measure behavior in consumer neuroscience space, and how to apply those insights to grow a business. Watch our short summary video above of key insights. We heard different perspectives of how nonconscious measurement is growing, and how it is being applied …

Neuroscience & Virtual Reality: Exploring the Brain´s Reality

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The intersection of virtual reality and actual reality is here. Our brains are able to experience something as if it is actually happening to us. Our bodies respond just the same. We can mentally prepare for doing something by visualizing it and practicing it over and over again. If practice makes perfect, we are now able to practice anytime and …

Trolls Happiness is Contagious: Movement, Color, and Great Music Light Up Brains

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Remember the saying, “Monkey See, Monkey Do”? Ever heard about our “mirror neuron”? Our brain ‘mirrors‘ the behavior of others, as though it is happening to us. It is a way we personally learn new skills and language through imitation. Our culture evolves because we learn from others, even by watching. As part of our developing nature, our brains are …

Animation & Novelty: Two important Neuromarketing Tools

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In today’s overstimulated world, we are inundated with marketing messages. Our brains can’t possibly process all the information being presented to us. The challenge is how to stand out and create a message that truly stands out. Novelty is a clever way to cause us to stop and listen. Our brains remember images better than words. One effective NeuroMarketing strategy …

Is that Pepsi on your brain or perhaps just your favorite super model?

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Commercials that break-thru stop us in our tracks. They get us to pause and pay attention in our ever challenging multi-tasking world. That is exactly what happened in my house one day. My husband had to show me a Pepsi ad that he found extremely creative. It was a remake of an old Pepsi ad from 1992 featuring Cindy Crawford. …

Using Neuroscience to Engage Shoppers and Increase Sales

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Learn 10 key #Neuromarketing #Insights you can apply immediately in your business. These insights are based on new cutting edge research applying Neuroscience measurement tools, allowing us to more effectively understand human behavior. Neuromarketers are able to capture and measure immediate reaction, without asking any explicit questions. This has changed the way we collect information about unmet consumer & shopper …