Feeling The Valentine´s Day Love? See What We Learned Recently

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Do you anticipate Valentine’s Day every year? Are the candies, flowers, and dinner out part of your expectation. Or are you more content staying home? And why is that? Do you have memories of Valentine’s Day that have influenced your current perspective? We recently tested in Marketing Brainology’s Neurolabs numerous Valentine’s ads among couples and even kids to see how …

How can you be your own Olympian?

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As we watch this year’s Winter Olympics, we can all think like an Olympian. Like them, we can exhibit the determination & dedication to achieve a stretch goal. We can push for “triumph over tragedy” by overcoming those things that keep us from achieving our goals. And lastly, we can appreciate those who got us to where we are today…our …

Our Sensory NeuroScience Study will be presented at CRC 2017 on Oct 17th in Chicago

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Do you want to deliver more predictive insights? What about partnering with Brand and product teams who embrace agile market research methods? The Corporate Researchers Conference (CRC) is perfect for you. Watch our latest video with more information… Marketing Brainology is proud to present again at this great conference, October 16th-18th in Chicago, IL. We are presenting with Roberta Perry, Vice-President of Business Development at Edwards Technologies. …

Join for #NoMeanGirls Conference in Dallas, Tx this Oct. 6th-8th, 2017

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As we approach our busy fall schedules, stop and think about what we are doing for ourselves. How are we managing to balance the many roles we play… as wives, girlfriends, mothers, employees, or business owners? What are we doing to nourish our souls…and to enhance how we engage with others? We have an opportunity to be inspired, united, engaged, …

Applying Neuromarketing to Advertising

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It is estimated companies will spend $220 billion on advertising by 2018. Today, consumers are continuosly inudated with information by so many different sources, including traditional advertising and social media. Consumers encounter 3,000 brand exposures every day, making it even more challenging for brands to stand out. Watch our newest video on Neuromarketing & Advertising (click link above) However, the effectiveness of advertising has declined over the past three decades. Approximately half of all …

Creating Multi-Sensory Experiences To Activate Our Brains

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In today’s overstimulated world, companies are seeking ways to stand out in the clutter of everything else. Awakening our senses thru multi-sensory marketing is one way to resonate at levels marketers haven’t fully explored. We have the ability to enhance experiences and engage memories that trigger emotions and build lasting relationships. Watch our quick video above to learn more (click link) Our brains come …

Apply Neuroscience to Stand Out in the Crowd

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Measuring the emotional connection shoppers make with in-store communication & merchandising is challenging. Over the years, companies have added things like eye-tracking and virtual shopping to enhance shopper understanding. This is extremely important to identify what is seen and how long they fixate on in-store displays & point-of-purchase signage. It also allows us to measure different ways to communicate in-store; …

‘The Art and Science of Boosting Profits in Retail.’

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Learn about ‘The Art and Science of Boosting Profits in Retail.’ This presentation was part of the Retail Executives Association’s (REA) – Thought Leadership Series. Companies today can apply Neuromarketing to emotionally connect with shoppers in retail environments. Learn key principles to apply today. Stay connected with MarketingBrainology.com, and follow us on social media. Twitter @marketingbraino or contact Michelle Adams …

Our Brains, Our Future Reality in Retail: Are you Ready?

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We have spent years studying human behavior, and it comes down to understanding both conscious and non-conscious behavior. We need to fully understand that what people say, what people do, and what people are thinking (whether they are aware or not) doesn’t always match. Science has taught us a lot about our brains and its untapped abilities. At the same …

How Artificial Intelligence, VR, and Behavioral Economics are Revolutionizing Marketing Research

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Marketing Brainology recently participated in the IIeX Forum, presented by Greenbook, which focused on understanding human behavior, how to measure behavior in consumer neuroscience space, and how to apply those insights to grow a business. Watch our short summary video above of key insights. We heard different perspectives of how nonconscious measurement is growing, and how it is being applied …