Neuroscience & Virtual Reality: Exploring the Brain´s Reality

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The intersection of virtual reality and actual reality is here. Our brains are able to experience something as if it is actually happening to us. Our bodies respond just the same. We can mentally prepare for doing something by visualizing it and practicing it over and over again. If practice makes perfect, we are now able to practice anytime and …

Trolls Happiness is Contagious: Movement, Color, and Great Music Light Up Brains

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Remember the saying, “Monkey See, Monkey Do”? Ever heard about our “mirror neuron”? Our brain ‘mirrors‘ the behavior of others, as though it is happening to us. It is a way we personally learn new skills and language through imitation. Our culture evolves because we learn from others, even by watching. As part of our developing nature, our brains are …

Animation & Novelty: Two important Neuromarketing Tools

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In today’s overstimulated world, we are inundated with marketing messages. Our brains can’t possibly process all the information being presented to us. The challenge is how to stand out and create a message that truly stands out. Novelty is a clever way to cause us to stop and listen. Our brains remember images better than words. One effective NeuroMarketing strategy …

Is that Pepsi on your brain or perhaps just your favorite super model?

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Commercials that break-thru stop us in our tracks. They get us to pause and pay attention in our ever challenging multi-tasking world. That is exactly what happened in my house one day. My husband had to show me a Pepsi ad that he found extremely creative. It was a remake of an old Pepsi ad from 1992 featuring Cindy Crawford. …

Using Neuroscience to Engage Shoppers and Increase Sales

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Learn 10 key #Neuromarketing #Insights you can apply immediately in your business. These insights are based on new cutting edge research applying Neuroscience measurement tools, allowing us to more effectively understand human behavior. Neuromarketers are able to capture and measure immediate reaction, without asking any explicit questions. This has changed the way we collect information about unmet consumer & shopper …

P&G Olympics “Thank You Mom” Ad Wins Gold.

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The Olympics opening ceremony is one of my favorite events. The excitement of each athlete proudly representing their countries, holding their flag, wearing their team outfits…and making the ceremonial walk around the stadium is captivating. The singing, dancing, and special effects are breathtaking! What it takes to earn a seat to the Olympics is beyond what any of us could …

How can Neuroscience better help companies connect to consumers?

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One of the most important insights to understand is what consumers & shoppers say is often very different from what they think and do. This is because we rationalize, after the fact, the reasons we do what we do. It isn’t that we are intentionally lying. Rather, we aren’t always capable of finding deep-rooted emotional reasons that really explain our …

Imagine the Future of Marketing: A Future Where We Better Understand Human Decision Making

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If we knew, could we create more effective marketing? We believe emotional advertising is the new standard. We recently attended the 5th Annual NeuroMarketing World Forum in Dubai. Just like the incredible growth in Dubai, we see similar growth in NeuroMarketing. We see an emphasis on the application of the learnings to business, and not just the science. We found …