Do You Understand Consumer Mindset During this Time?

Michelle Adams MB Blog

At Marketing Brainology, we hear, and understand from our panelists, there is a need to be more organized as our kids go back to school. This time of year, we find ourselves running to the store for additional items. MB works with companies helping them understand consumers and the mindset during this season. Any product that can ease the mayhem …

Enhancing Marketing & eCommerce Communication

admin MB Blog

Marketing Brainology focuses on the art & science of human decision making. We work across a variety of categories & with various companies to help them cultivate messaging & advertising, along with the customer experience. This ensures that consumers & shoppers are connecting with the content that brands want them to see & collaborating with other companies optimizes their return …

What Makes Us Different

admin MB Blog

Prior to the creation of Marketing Brainology, experience in corporate America brought us the opportunity to develop our own unique methodology over the past 6 years. Unlike anything you’ll find in the industry, we break boundaries and blend the best methods in order to better understand consumers. Give us a call or contact us at madams@marketingbrainology.com to find out how …

Happy Independence Day

Michelle Adams MB Blog

Holidays are always a time of excitement and busyness! And the 4th of July is no different! Marketing Brainology’s Vault of Human Understanding has been studying seasonal packaging, merchandising, eCommerce & advertising to learn what consumers & shoppers want this time of year. Turns out they want quick, easy access to what they are looking for – and that translates …

Evolution of Neuromarketing

Michelle Adams MB Blog

Learn more about evolution of neuromarketing and use of EEG technology in recent interview with Michelle Adams, Founder of Marketing Brainology & Roger Dooley, author of #Friction & #Brainfluence. Ad Age recently discussed how many big & small brands are leveraging neuroscience & behavioral sciences to better understand consumers. Hear from Roger how he has seen this evolution occur through-out …

Summertime Fun

Michelle Adams MB Blog

Do you feel like you survived a crazy May? With school ending and summer here, we can embrace a more relaxed lifestyle. Are you ready for beaches, barbecues & family time?  We hope our latest video kicks off a summer mindset. Marketing Brainology wishes you the best of what this summer will bring for you, your friends and your family! …

Your Brain on Superbowl Ads

Michelle Adams MB Blog

Ever wonder how your brain responds to Super Bowl ads? Marketing Brainology invited consumers into our Neurolabs this week to measure the impact of various Super Bowl teasers & ads. We learned several key things using research tools; including EEG, eye-tracking, and interviews. Watch our quick video for some preliminary results. Be sure to follow up on Twitter @marketingbraino & …

ICX2018 Press Play: The Role of Audio in Store

admin MB Blog

In this overly stimulated world, every year presents new challenges to attract shoppers’ attention, and drive their willingness to buy. Audio marketing is classic, and classics are more trendy than ever before. According to Statista, audio could grow from 28.4 billion dollars to 31 billion between 2010 and 2020. There are so many ways people are exposed to audio announcements: …

Impact of Music & Visuals: Creating the best Interactive Customer Experience

admin MB Blog

Activating our Senses using Neuroscience: How music & digital engagement light up our brains Neuroscience tools allow us to capture and measure someone’s immediate reaction to digital signage, and other immersive experiences. We are able to collect information about their emotional engagement, including measuring the impact of activating the senses (things like sight, sound, scent). Prior research has shown associations …