Shopping malls should own digital space working with brands

Greg Smith MB Blog 0 Comments

Digital ownership is becoming increasingly important, according to Roberta Perry, VP Fresh Juice Global. Right now brands own the digital space, but in the future, shopping malls should own it. More ownership and coordination with brands will be required to make this happen. Ultimately it will make it easier for shoppers. For more influencer interviews, please follow us on Twitter …

How Can You Build Brand Fanatics?

Greg Smith MB Blog 0 Comments

Brand fanatics are eager to spread their love. We can all learn from great brands: 1) Make people feel special 2) Earn people‚Äôs trust over time 3) Include people in your story. Nurture your own brand fanatics by investing in others…the way great brands have invested in you. Visit www.marketingBrainology.com to learn more. Follow us on Twitter @marketingbraino

Better Brain Understanding = Better Marketing

Greg Smith MB Blog 0 Comments

Understanding the brain and irrational behavior requires new NeuroScience & Psychology measurement tools. Hear Michelle Adams, Founder of Marketing Brainology, kick-off the 2nd annual #iiex Non-conscious Measurement Impact Forum held in NYC in November 2015. She shares some key learnings from her 10-year career with PepsiCo; including running the SMART Learning Center. New brain learnings are helping us all understand …

What is neuromarketing? Roger Dooley helps to explain what it is and how companies today can apply

Greg Smith MB Blog 0 Comments

NeuroMarketing can be applied to everything we do; including our own presentations and videos. Roger Dooley’s recent The Brainfluence Podcast highlighted Carla Clark, Ph.D., Your Brain on Animation. They discuss how animation can hijack our attention system; especially the combination of the human hand appearing in white board videos. Roger and I also tried our own experiment; take our own …