Understanding the brain and irrational behavior requires new NeuroScience & Psychology measurement tools. Hear Michelle Adams, Founder of Marketing Brainology, kick-off the 2nd annual #iiex Non-conscious Measurement Impact Forum held in NYC in November 2015. She shares some key learnings from her 10-year career with PepsiCo; including running the SMART Learning Center. New brain learnings are helping us all understand …
What is neuromarketing? Roger Dooley helps to explain what it is and how companies today can apply
NeuroMarketing can be applied to everything we do; including our own presentations and videos. Roger Dooley’s recent The Brainfluence Podcast highlighted Carla Clark, Ph.D., Your Brain on Animation. They discuss how animation can hijack our attention system; especially the combination of the human hand appearing in white board videos. Roger and I also tried our own experiment; take our own …
What Can We Learn From Great Super Bowl ads?
Great brands build emotional bonds. Great Super Bowl ads connect us with the brand and can lead to a lifetime of loyalty. We can learn 3 things from great Super Bowl ads. Three simple lessons: 1) Be relatable; 2) Be inspiring; & 3) Be thankful. Return on this investment will help us better connect to others; and build emotional loyalty.