This is your brain on…Super Bowl Ads

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The stakes are high with Super Bowl ads. Not only to they cost millions on dollars to produce, but also millions to air on Super Bowl Sunday. Effective ads are memorable, connect with targeted audience, and sell more product. This week we brought in men and women of all ages into Marketing Brainology’s Neurolabs to see how they respond to …

5 Takeaways from IIeX 2016

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INSIGHT INNOVATION EXCHANGE Atlanta 2016 June 13 – June 15 1. Living in a World of Science Faction Science Faction: Tomorrowland is here now Ari Popper (SciFutures) – “Future thinking must be audacious” 2. Fueling an Icononic Brand by Breaking the Rules of Insight Development Heather Malenshek (Harley-Davidson Motor Company) “We aim to inspire, we are storytellers, not report writers” …

Michelle Adams – Bio

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Michelle Adams is a recognized speaker and consultant in translating consumer and shopper insights to marketing and corporate America; especially the latest findings from Virtual Shopping, NeuroScience, and Advanced Analytics. Working with PepsiCo the past 10 years, she focused on understanding both rational and emotional decision-making of shoppers. She founded Marketing Brainology, a new company, focused on helping companies better …