Enhancing Marketing & eCommerce Communication

admin MB Blog

Marketing Brainology focuses on the art & science of human decision making. We work across a variety of categories & with various companies to help them cultivate messaging & advertising, along with the customer experience. This ensures that consumers & shoppers are connecting with the content that brands want them to see & collaborating with other companies optimizes their return …

Happy Independence Day

Michelle Adams MB Blog

Holidays are always a time of excitement and busyness! And the 4th of July is no different! Marketing Brainology’s Vault of Human Understanding has been studying seasonal packaging, merchandising, eCommerce & advertising to learn what consumers & shoppers want this time of year. Turns out they want quick, easy access to what they are looking for – and that translates …

What Can We Learn From Great Super Bowl ads?

Greg Smith MB Blog

Great brands build emotional bonds. Great Super Bowl ads connect us with the brand and can lead to a lifetime of loyalty. We can learn 3 things from great Super Bowl ads. Three simple lessons: 1) Be relatable; 2) Be inspiring; & 3) Be thankful. Return on this investment will help us better connect to others; and build emotional loyalty.