Apply Neuroscience to Stand Out in the Crowd

admin MB Blog 0 Comments

Measuring the emotional connection shoppers make with in-store communication & merchandising is challenging. Over the years, companies have added things like eye-tracking and virtual shopping to enhance shopper understanding. This is extremely important to identify what is seen and how long they fixate on in-store displays & point-of-purchase signage. It also allows us to measure different ways to communicate in-store; …

How can Neuroscience better help companies connect to consumers?

admin MB Blog 0 Comments

One of the most important insights to understand is what consumers & shoppers say is often very different from what they think and do. This is because we rationalize, after the fact, the reasons we do what we do. It isn’t that we are intentionally lying. Rather, we aren’t always capable of finding deep-rooted emotional reasons that really explain our …

Imagine the Future of Marketing: A Future Where We Better Understand Human Decision Making

Greg Smith MB Blog 0 Comments

If we knew, could we create more effective marketing? We believe emotional advertising is the new standard. We recently attended the 5th Annual NeuroMarketing World Forum in Dubai. Just like the incredible growth in Dubai, we see similar growth in NeuroMarketing. We see an emphasis on the application of the learnings to business, and not just the science. We found …