Neuroscience & Virtual Reality: Exploring the Brain´s Reality

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The intersection of virtual reality and actual reality is here. Our brains are able to experience something as if it is actually happening to us. Our bodies respond just the same. We can mentally prepare for doing something by visualizing it and practicing it over and over again. If practice makes perfect, we are now able to practice anytime and …

P&G Olympics “Thank You Mom” Ad Wins Gold.

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The Olympics opening ceremony is one of my favorite events. The excitement of each athlete proudly representing their countries, holding their flag, wearing their team outfits…and making the ceremonial walk around the stadium is captivating. The singing, dancing, and special effects are breathtaking! What it takes to earn a seat to the Olympics is beyond what any of us could …

How can Neuroscience better help companies connect to consumers?

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One of the most important insights to understand is what consumers & shoppers say is often very different from what they think and do. This is because we rationalize, after the fact, the reasons we do what we do. It isn’t that we are intentionally lying. Rather, we aren’t always capable of finding deep-rooted emotional reasons that really explain our …

Use NeuroMarketing to Transform your Business

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Looking for ways to transform your business? Neuromarketing is your answer. A big challenge in understanding human behavior is understanding the inconsistencies between what people say, with what people are thinking and what people actually do. It isn’t that people intentionally lie, it is that they aren’t aware of what is occurring in their nonconscious. Linkages in our brain are …

Better Brain Understanding = Better Marketing

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Understanding the brain and irrational behavior requires new NeuroScience & Psychology measurement tools. Hear Michelle Adams, Founder of Marketing Brainology, kick-off the 2nd annual #iiex Non-conscious Measurement Impact Forum held in NYC in November 2015. She shares some key learnings from her 10-year career with PepsiCo; including running the SMART Learning Center. New brain learnings are helping us all understand …

What is neuromarketing? Roger Dooley helps to explain what it is and how companies today can apply

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NeuroMarketing can be applied to everything we do; including our own presentations and videos. Roger Dooley’s recent The Brainfluence Podcast highlighted Carla Clark, Ph.D., Your Brain on Animation. They discuss how animation can hijack our attention system; especially the combination of the human hand appearing in white board videos. Roger and I also tried our own experiment; take our own …