Commercials that break-thru stop us in our tracks. They get us to pause and pay attention in our ever challenging multi-tasking world. That is exactly what happened in my house one day. My husband had to show me a Pepsi ad that he found extremely creative. It was a remake of an old Pepsi ad from 1992 featuring Cindy Crawford. …
P&G Olympics “Thank You Mom” Ad Wins Gold.
The Olympics opening ceremony is one of my favorite events. The excitement of each athlete proudly representing their countries, holding their flag, wearing their team outfits…and making the ceremonial walk around the stadium is captivating. The singing, dancing, and special effects are breathtaking! What it takes to earn a seat to the Olympics is beyond what any of us could …
Top Trends in Shopper Marketing
Great brands understand their shoppers and are able to create emotional bonds leading to a lifetime of loyalty. Memorable shopper marketing programs stand out because they connect and are relevant. The bar for marketers is higher than ever and shoppers’ attention spans are shorter due to their always-on digital lives. Shoppers today are empowered to buy anytime or anywhere, and …