The Olympics opening ceremony is one of my favorite events. The excitement of each athlete proudly representing their countries, holding their flag, wearing their team outfits…and making the ceremonial walk around the stadium is captivating. The singing, dancing, and special effects are breathtaking! What it takes to earn a seat to the Olympics is beyond what any of us could …
Top Trends in Shopper Marketing
Great brands understand their shoppers and are able to create emotional bonds leading to a lifetime of loyalty. Memorable shopper marketing programs stand out because they connect and are relevant. The bar for marketers is higher than ever and shoppers’ attention spans are shorter due to their always-on digital lives. Shoppers today are empowered to buy anytime or anywhere, and …
Great Merchandising Requires Semi-Permanent & Digital Displays
Roberta Perry, VP of Fresh Juice Global, talks about the role of digital in today’s retail. Successful brands & retailers will integrate both. For more influencer interviews Marketing Brainology in Our Social Media Channels
How Can You Build Brand Fanatics?
Brand fanatics are eager to spread their love. We can all learn from great brands: 1) Make people feel special 2) Earn people’s trust over time 3) Include people in your story. Nurture your own brand fanatics by investing in others…the way great brands have invested in you. Visit www.marketingBrainology.com to learn more. Follow us on Twitter @marketingbraino