Evolution of Neuromarketing

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Learn more about evolution of neuromarketing and use of EEG technology in recent interview with Michelle Adams, Founder of Marketing Brainology & Roger Dooley, author of #Friction & #Brainfluence. Ad Age recently discussed how many big & small brands are leveraging neuroscience & behavioral sciences to better understand consumers. Hear from Roger how he has seen this evolution occur through-out …

Your Brain on Superbowl Ads

Michelle Adams MB Blog Leave a Comment

Ever wonder how your brain responds to Super Bowl ads? Marketing Brainology invited consumers into our Neurolabs this week to measure the impact of various Super Bowl teasers & ads. We learned several key things using research tools; including EEG, eye-tracking, and interviews. Watch our quick video for some preliminary results. Be sure to follow up on Twitter @marketingbraino & …

Apply Neuroscience to Stand Out in the Crowd

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Measuring the emotional connection shoppers make with in-store communication & merchandising is challenging. Over the years, companies have added things like eye-tracking and virtual shopping to enhance shopper understanding. This is extremely important to identify what is seen and how long they fixate on in-store displays & point-of-purchase signage. It also allows us to measure different ways to communicate in-store; …

Is that Pepsi on your brain or perhaps just your favorite super model?

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Commercials that break-thru stop us in our tracks. They get us to pause and pay attention in our ever challenging multi-tasking world. That is exactly what happened in my house one day. My husband had to show me a Pepsi ad that he found extremely creative. It was a remake of an old Pepsi ad from 1992 featuring Cindy Crawford. …

P&G Olympics “Thank You Mom” Ad Wins Gold.

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The Olympics opening ceremony is one of my favorite events. The excitement of each athlete proudly representing their countries, holding their flag, wearing their team outfits…and making the ceremonial walk around the stadium is captivating. The singing, dancing, and special effects are breathtaking! What it takes to earn a seat to the Olympics is beyond what any of us could …