Marketing Brainology recently participated in the IIeX Forum, presented by Greenbook, which focused on understanding human behavior, how to measure behavior in consumer neuroscience space, and how to apply those insights to grow a business. Watch our short summary video above of key insights. We heard different perspectives of how nonconscious measurement is growing, and how it is being applied …
Using Neuroscience to Engage Shoppers and Increase Sales
Learn 10 key #Neuromarketing #Insights you can apply immediately in your business. These insights are based on new cutting edge research applying Neuroscience measurement tools, allowing us to more effectively understand human behavior. Neuromarketers are able to capture and measure immediate reaction, without asking any explicit questions. This has changed the way we collect information about unmet consumer & shopper …
Applying NeuroScience to Measure Emotions
Marketing Brainology provides quick overview of their recent Corporate Researchers Conference presentation. 1) Emotions & Feelings are different & require different measurement tools; 2) Creating emotional engagement helps generate positive associations with brands; 3) NeuroMarketing applies NeuroScience technology (like implicit response, eye tracking, EEG) to improve marketing effectiveness; and 4) EEG measures brain response of marketing stimuli and is moving …
P&G Olympics “Thank You Mom” Ad Wins Gold.
The Olympics opening ceremony is one of my favorite events. The excitement of each athlete proudly representing their countries, holding their flag, wearing their team outfits…and making the ceremonial walk around the stadium is captivating. The singing, dancing, and special effects are breathtaking! What it takes to earn a seat to the Olympics is beyond what any of us could …
Top Trends in Shopper Marketing
Great brands understand their shoppers and are able to create emotional bonds leading to a lifetime of loyalty. Memorable shopper marketing programs stand out because they connect and are relevant. The bar for marketers is higher than ever and shoppers’ attention spans are shorter due to their always-on digital lives. Shoppers today are empowered to buy anytime or anywhere, and …
Imagine the Future of Marketing: A Future Where We Better Understand Human Decision Making
If we knew, could we create more effective marketing? We believe emotional advertising is the new standard. We recently attended the 5th Annual NeuroMarketing World Forum in Dubai. Just like the incredible growth in Dubai, we see similar growth in NeuroMarketing. We see an emphasis on the application of the learnings to business, and not just the science. We found …