Below you'll find a list of all posts that have been tagged as “Market Research”
Marketing Brainology’s research analyzed how people’s brains react to COVID-19 messaging. Emotionally, brains typically navigate new information by connecting it to past experiences, but COVID-19 leaves people confused. Empathy differed significantly as a driving emotion with people who watching news stories by those with COVID-19 and the medical community delivering care. This was apparent in participants’ level of emotional engagement …
Marketing Brainology recently participated in the IIeX Forum, presented by Greenbook, which focused on understanding human behavior, how to measure behavior in consumer neuroscience space, and how to apply those insights to grow a business. Watch our short summary video above of key insights. We heard different perspectives of how nonconscious measurement is growing, and how it is being applied …
Great brands understand their shoppers and are able to create emotional bonds leading to a lifetime of loyalty. Memorable shopper marketing programs stand out because they connect and are relevant. The bar for marketers is higher than ever and shoppers’ attention spans are shorter due to their always-on digital lives. Shoppers today are empowered to buy anytime or anywhere, and …
