COVID-19 Messages On Our Brains

Michelle Adams MB Blog

Marketing Brainology’s research analyzed how people’s brains react to COVID-19 messaging. Emotionally, brains typically navigate new information by connecting it to past experiences, but COVID-19 leaves people confused. Empathy differed significantly as a driving emotion with people who watching news stories by those with COVID-19 and the medical community delivering care. This was apparent in participants’ level of emotional engagement …

How Artificial Intelligence, VR, and Behavioral Economics are Revolutionizing Marketing Research

admin MB Blog

Marketing Brainology recently participated in the IIeX Forum, presented by Greenbook, which focused on understanding human behavior, how to measure behavior in consumer neuroscience space, and how to apply those insights to grow a business. Watch our short summary video above of key insights. We heard different perspectives of how nonconscious measurement is growing, and how it is being applied …