Let Freedom Ring this July 4th Weekend!

admin MB Blog

  The Fourth of July—also known as Independence Day has been celebrated since 1776 and a Federal holiday since 1941. Since the beginning, our country has experienced our fair share of trials and tribulations. Our Founding Fathers debated extensively what the right balance between freedom and security our country should have. Freedom was valued above all. Today, we voice our …

Remembering this Memorial Day 2020

Michelle Adams MB Blog

Memorial Day: this Federal holiday honors our military who have died serving our country. When we think of Memorial Day it sometimes seems odd that we celebrate. . . .perhaps a better word is to remember those who have served our country. Their ultimate sacrifice ensures we have the freedoms we enjoy today. Along with celebrating, consider thinking about ways …

Marketing Brainology Is Ready For May!

Michelle Adams MB Blog

As we move into May, we are figuring out what the “new normal” is. During the stay-in-place time, we were able to test how people are managing through this crisis with their family and their community. And, we continue our testing to determine people’s thoughts and feelings as the country moves into the next stages of businesses opening their doors …

COVID-19 Messages On Our Brains

Michelle Adams MB Blog

Marketing Brainology’s research analyzed how people’s brains react to COVID-19 messaging. Emotionally, brains typically navigate new information by connecting it to past experiences, but COVID-19 leaves people confused. Empathy differed significantly as a driving emotion with people who watching news stories by those with COVID-19 and the medical community delivering care. This was apparent in participants’ level of emotional engagement …

Neuroscience Applied to Our World Around Us

Michelle Adams MB Blog

We have moved to a new virtual world. In fact, this virtual and our real word are colliding, creating a new way of engaging and stretching our brain to operate differently. This intersection of technology is creating new immersive environments and taking our brain to new places. It is also going to force us to measure human engagement in new …

Provide a Reason to Celebrate

Michelle Adams MB Blog

Happy St. Patrick’s Day! Hoping we all celebrate these special “micro-occasions.” In the craziness of our lives right now, we have plenty to worry about. The stress of the the coronavirus disease is real. It doesn’t mean we can’t celebrate! In fact, based on research…this is exactly when we should be looking for reasons to activate our brains with something …

This is Your Brain at Valentines’ Day

admin MB Blog

It’s that time of year, and RED has it! Marketing Brainology has done lots of studies verifying how we are influenced by COLOR! A burst of color can grab the attention quickly and draw us to a display or package quickly. Our neuroscience data supports the fact that COLOR is a VERY strong trigger for the brain. We associate red …

Your Brain on Super Bowl Ads – 2020

Michelle Adams MB Blog

Are you ready for some football? At Marketing Brainology we are equally as interested in the Super Bowl ads! We have been busy in our neurolabs testing all released ads using EEG, eye-tracking, and interviews. We have learned a few things so far… Watch our newly released video about the 2020 Super Bowl ads. If you or your company are …

Do You Understand Consumer Mindset During this Time?

Michelle Adams MB Blog

At Marketing Brainology, we hear, and understand from our panelists, there is a need to be more organized as our kids go back to school. This time of year, we find ourselves running to the store for additional items. MB works with companies helping them understand consumers and the mindset during this season. Any product that can ease the mayhem …

Enhancing Marketing & eCommerce Communication

admin MB Blog

Marketing Brainology focuses on the art & science of human decision making. We work across a variety of categories & with various companies to help them cultivate messaging & advertising, along with the customer experience. This ensures that consumers & shoppers are connecting with the content that brands want them to see & collaborating with other companies optimizes their return …