Do You Understand Consumer Mindset During this Time?

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At Marketing Brainology, we hear, and understand from our panelists, there is a need to be more organized as our kids go back to school. This time of year, we find ourselves running to the store for additional items. MB works with companies helping them understand consumers and the mindset during this season. Any product that can ease the mayhem …

Enhancing Marketing & eCommerce Communication

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Marketing Brainology focuses on the art & science of human decision making. We work across a variety of categories & with various companies to help them cultivate messaging & advertising, along with the customer experience. This ensures that consumers & shoppers are connecting with the content that brands want them to see & collaborating with other companies optimizes their return …

What Makes Us Different

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Prior to the creation of Marketing Brainology, experience in corporate America brought us the opportunity to develop our own unique methodology over the past 6 years. Unlike anything you’ll find in the industry, we break boundaries and blend the best methods in order to better understand consumers. Give us a call or contact us at madams@marketingbrainology.com to find out how …

Happy Independence Day

Michelle Adams MB Blog

Holidays are always a time of excitement and busyness! And the 4th of July is no different! Marketing Brainology’s Vault of Human Understanding has been studying seasonal packaging, merchandising, eCommerce & advertising to learn what consumers & shoppers want this time of year. Turns out they want quick, easy access to what they are looking for – and that translates …

Evolution of Neuromarketing

Michelle Adams MB Blog

Learn more about evolution of neuromarketing and use of EEG technology in recent interview with Michelle Adams, Founder of Marketing Brainology & Roger Dooley, author of #Friction & #Brainfluence. Ad Age recently discussed how many big & small brands are leveraging neuroscience & behavioral sciences to better understand consumers. Hear from Roger how he has seen this evolution occur through-out …

Your Brain on Superbowl Ads

Michelle Adams MB Blog

Ever wonder how your brain responds to Super Bowl ads? Marketing Brainology invited consumers into our Neurolabs this week to measure the impact of various Super Bowl teasers & ads. We learned several key things using research tools; including EEG, eye-tracking, and interviews. Watch our quick video for some preliminary results. Be sure to follow up on Twitter @marketingbraino & …

NEXT Conference: Past, Present and Future of Behavioral Science

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How can market researchers leverage developing techniques to best understand consumers’ true underlying attitudes and motivations? A panel of experts explore the most promising new work with a look toward what’s coming next. This panel includes Terrae Schroeder from Kellogg’s, Alex Hunt from System 1 Research, Michelle Adams from Marketing Brainology, and Richard Silberstein from Neuro-Insight.

Is that Pepsi on your brain or perhaps just your favorite super model?

admin MB Blog

Commercials that break-thru stop us in our tracks. They get us to pause and pay attention in our ever challenging multi-tasking world. That is exactly what happened in my house one day. My husband had to show me a Pepsi ad that he found extremely creative. It was a remake of an old Pepsi ad from 1992 featuring Cindy Crawford. …

P&G Olympics “Thank You Mom” Ad Wins Gold.

admin MB Blog

The Olympics opening ceremony is one of my favorite events. The excitement of each athlete proudly representing their countries, holding their flag, wearing their team outfits…and making the ceremonial walk around the stadium is captivating. The singing, dancing, and special effects are breathtaking! What it takes to earn a seat to the Olympics is beyond what any of us could …