Neuroscience Applied to Our World Around Us

Michelle Adams MB Blog

We have moved to a new virtual world. In fact, this virtual and our real word are colliding, creating a new way of engaging and stretching our brain to operate differently. This intersection of technology is creating new immersive environments and taking our brain to new places. It is also going to force us to measure human engagement in new …

Provide a Reason to Celebrate

Michelle Adams MB Blog

Happy St. Patrick’s Day! Hoping we all celebrate these special “micro-occasions.” In the craziness of our lives right now, we have plenty to worry about. The stress of the the coronavirus disease is real. It doesn’t mean we can’t celebrate! In fact, based on research…this is exactly when we should be looking for reasons to activate our brains with something …

This is Your Brain at Valentines’ Day

admin MB Blog

It’s that time of year, and RED has it! Marketing Brainology has done lots of studies verifying how we are influenced by COLOR! A burst of color can grab the attention quickly and draw us to a display or package quickly. Our neuroscience data supports the fact that COLOR is a VERY strong trigger for the brain. We associate red …

Your Brain on Super Bowl Ads – 2020

Michelle Adams MB Blog

Are you ready for some football? At Marketing Brainology we are equally as interested in the Super Bowl ads! We have been busy in our neurolabs testing all released ads using EEG, eye-tracking, and interviews. We have learned a few things so far… Watch our newly released video about the 2020 Super Bowl ads. If you or your company are …

Do You Understand Consumer Mindset During this Time?

admin MB Blog

At Marketing Brainology, we hear, and understand from our panelists, there is a need to be more organized as our kids go back to school. This time of year, we find ourselves running to the store for additional items. MB works with companies helping them understand consumers and the mindset during this season. Any product that can ease the mayhem …

Enhancing Marketing & eCommerce Communication

admin MB Blog

Marketing Brainology focuses on the art & science of human decision making. We work across a variety of categories & with various companies to help them cultivate messaging & advertising, along with the customer experience. This ensures that consumers & shoppers are connecting with the content that brands want them to see & collaborating with other companies optimizes their return …

What Makes Us Different

admin MB Blog

Prior to the creation of Marketing Brainology, experience in corporate America brought us the opportunity to develop our own unique methodology over the past 6 years. Unlike anything you’ll find in the industry, we break boundaries and blend the best methods in order to better understand consumers. Give us a call or contact us at madams@marketingbrainology.com to find out how …

Happy Independence Day

Michelle Adams MB Blog

Holidays are always a time of excitement and busyness! And the 4th of July is no different! Marketing Brainology’s Vault of Human Understanding has been studying seasonal packaging, merchandising, eCommerce & advertising to learn what consumers & shoppers want this time of year. Turns out they want quick, easy access to what they are looking for – and that translates …

Evolution of Neuromarketing

Michelle Adams MB Blog

Learn more about evolution of neuromarketing and use of EEG technology in recent interview with Michelle Adams, Founder of Marketing Brainology & Roger Dooley, author of #Friction & #Brainfluence. Ad Age recently discussed how many big & small brands are leveraging neuroscience & behavioral sciences to better understand consumers. Hear from Roger how he has seen this evolution occur through-out …