Is that Pepsi on your brain or perhaps just your favorite super model?

admin MB Blog 0 Comments

Commercials that break-thru stop us in our tracks. They get us to pause and pay attention in our ever challenging multi-tasking world. That is exactly what happened in my house one day. My husband had to show me a Pepsi ad that he found extremely creative. It was a remake of an old Pepsi ad from 1992 featuring Cindy Crawford. …

P&G Olympics “Thank You Mom” Ad Wins Gold.

admin MB Blog 0 Comments

The Olympics opening ceremony is one of my favorite events. The excitement of each athlete proudly representing their countries, holding their flag, wearing their team outfits…and making the ceremonial walk around the stadium is captivating. The singing, dancing, and special effects are breathtaking! What it takes to earn a seat to the Olympics is beyond what any of us could …

Imagine the Future of Marketing: A Future Where We Better Understand Human Decision Making

Greg Smith MB Blog 0 Comments

If we knew, could we create more effective marketing? We believe emotional advertising is the new standard. We recently attended the 5th Annual NeuroMarketing World Forum in Dubai. Just like the incredible growth in Dubai, we see similar growth in NeuroMarketing. We see an emphasis on the application of the learnings to business, and not just the science. We found …

Use NeuroMarketing to Transform your Business

Greg Smith MB Blog 2 Comments

Looking for ways to transform your business? Neuromarketing is your answer. A big challenge in understanding human behavior is understanding the inconsistencies between what people say, with what people are thinking and what people actually do. It isn’t that people intentionally lie, it is that they aren’t aware of what is occurring in their nonconscious. Linkages in our brain are …