Enhancing Marketing & eCommerce Communication

admin MB Blog

Marketing Brainology focuses on the art & science of human decision making. We work across a variety of categories & with various companies to help them cultivate messaging & advertising, along with the customer experience. This ensures that consumers & shoppers are connecting with the content that brands want them to see & collaborating with other companies optimizes their return …

What Makes Us Different

admin MB Blog

Prior to the creation of Marketing Brainology, experience in corporate America brought us the opportunity to develop our own unique methodology over the past 6 years. Unlike anything you’ll find in the industry, we break boundaries and blend the best methods in order to better understand consumers. Give us a call or contact us at madams@marketingbrainology.com to find out how …

Evolution of Neuromarketing

Michelle Adams MB Blog

Learn more about evolution of neuromarketing and use of EEG technology in recent interview with Michelle Adams, Founder of Marketing Brainology & Roger Dooley, author of #Friction & #Brainfluence. Ad Age recently discussed how many big & small brands are leveraging neuroscience & behavioral sciences to better understand consumers. Hear from Roger how he has seen this evolution occur through-out …

Your Brain on Superbowl Ads

Michelle Adams MB Blog

Ever wonder how your brain responds to Super Bowl ads? Marketing Brainology invited consumers into our Neurolabs this week to measure the impact of various Super Bowl teasers & ads. We learned several key things using research tools; including EEG, eye-tracking, and interviews. Watch our quick video for some preliminary results. Be sure to follow up on Twitter @marketingbraino & …

NEXT Conference: Past, Present and Future of Behavioral Science

admin MB Blog

How can market researchers leverage developing techniques to best understand consumers’ true underlying attitudes and motivations? A panel of experts explore the most promising new work with a look toward what’s coming next. This panel includes Terrae Schroeder from Kellogg’s, Alex Hunt from System 1 Research, Michelle Adams from Marketing Brainology, and Richard Silberstein from Neuro-Insight.

Better Brain Understanding = Better Marketing

Greg Smith MB Blog

Understanding the brain and irrational behavior requires new NeuroScience & Psychology measurement tools. Hear Michelle Adams, Founder of Marketing Brainology, kick-off the 2nd annual #iiex Non-conscious Measurement Impact Forum held in NYC in November 2015. She shares some key learnings from her 10-year career with PepsiCo; including running the SMART Learning Center. New brain learnings are helping us all understand …

What is neuromarketing? Roger Dooley helps to explain what it is and how companies today can apply

Greg Smith MB Blog

NeuroMarketing can be applied to everything we do; including our own presentations and videos. Roger Dooley’s recent The Brainfluence Podcast highlighted Carla Clark, Ph.D., Your Brain on Animation. They discuss how animation can hijack our attention system; especially the combination of the human hand appearing in white board videos. Roger and I also tried our own experiment; take our own …