Evolution of Neuromarketing

Michelle Adams MB Blog Leave a Comment

Learn more about evolution of neuromarketing and use of EEG technology in recent interview with Michelle Adams, Founder of Marketing Brainology & Roger Dooley, author of #Friction & #Brainfluence. Ad Age recently discussed how many big & small brands are leveraging neuroscience & behavioral sciences to better understand consumers. Hear from Roger how he has seen this evolution occur through-out …

Your Brain on Superbowl Ads

Michelle Adams MB Blog Leave a Comment

Ever wonder how your brain responds to Super Bowl ads? Marketing Brainology invited consumers into our Neurolabs this week to measure the impact of various Super Bowl teasers & ads. We learned several key things using research tools; including EEG, eye-tracking, and interviews. Watch our quick video for some preliminary results. Be sure to follow up on Twitter @marketingbraino & …

Better Brain Understanding = Better Marketing

Greg Smith MB Blog Leave a Comment

Understanding the brain and irrational behavior requires new NeuroScience & Psychology measurement tools. Hear Michelle Adams, Founder of Marketing Brainology, kick-off the 2nd annual #iiex Non-conscious Measurement Impact Forum held in NYC in November 2015. She shares some key learnings from her 10-year career with PepsiCo; including running the SMART Learning Center. New brain learnings are helping us all understand …

What is neuromarketing? Roger Dooley helps to explain what it is and how companies today can apply

Greg Smith MB Blog Leave a Comment

NeuroMarketing can be applied to everything we do; including our own presentations and videos. Roger Dooley’s recent The Brainfluence Podcast highlighted Carla Clark, Ph.D., Your Brain on Animation. They discuss how animation can hijack our attention system; especially the combination of the human hand appearing in white board videos. Roger and I also tried our own experiment; take our own …