Your Brain on Superbowl Ads

Michelle Adams MB Blog Leave a Comment

Ever wonder how your brain responds to Super Bowl ads? Marketing Brainology invited consumers into our Neurolabs this week to measure the impact of various Super Bowl teasers & ads. We learned several key things using research tools; including EEG, eye-tracking, and interviews. Watch our quick video for some preliminary results. Be sure to follow up on Twitter @marketingbraino & …

Is that Pepsi on your brain or perhaps just your favorite super model?

admin MB Blog Leave a Comment

Commercials that break-thru stop us in our tracks. They get us to pause and pay attention in our ever challenging multi-tasking world. That is exactly what happened in my house one day. My husband had to show me a Pepsi ad that he found extremely creative. It was a remake of an old Pepsi ad from 1992 featuring Cindy Crawford. …