Measuring the emotional connection shoppers make with in-store communication & merchandising is challenging. Over the years, companies have added things like eye-tracking and virtual shopping to enhance shopper understanding. This is extremely important to identify what is seen and how long they fixate on in-store displays & point-of-purchase signage. It also allows us to measure different ways to communicate in-store; …
Our Brains, Our Future Reality in Retail: Are you Ready?
We have spent years studying human behavior, and it comes down to understanding both conscious and non-conscious behavior. We need to fully understand that what people say, what people do, and what people are thinking (whether they are aware or not) doesn’t always match. Science has taught us a lot about our brains and its untapped abilities. At the same …
How Artificial Intelligence, VR, and Behavioral Economics are Revolutionizing Marketing Research
Marketing Brainology recently participated in the IIeX Forum, presented by Greenbook, which focused on understanding human behavior, how to measure behavior in consumer neuroscience space, and how to apply those insights to grow a business. Watch our short summary video above of key insights. We heard different perspectives of how nonconscious measurement is growing, and how it is being applied …
Neuroscience & Virtual Reality: Exploring the Brain´s Reality
The intersection of virtual reality and actual reality is here. Our brains are able to experience something as if it is actually happening to us. Our bodies respond just the same. We can mentally prepare for doing something by visualizing it and practicing it over and over again. If practice makes perfect, we are now able to practice anytime and …
Trolls Happiness is Contagious: Movement, Color, and Great Music Light Up Brains
Remember the saying, “Monkey See, Monkey Do”? Ever heard about our “mirror neuron”? Our brain ‘mirrors‘ the behavior of others, as though it is happening to us. It is a way we personally learn new skills and language through imitation. Our culture evolves because we learn from others, even by watching. As part of our developing nature, our brains are …
Is that Pepsi on your brain or perhaps just your favorite super model?
Commercials that break-thru stop us in our tracks. They get us to pause and pay attention in our ever challenging multi-tasking world. That is exactly what happened in my house one day. My husband had to show me a Pepsi ad that he found extremely creative. It was a remake of an old Pepsi ad from 1992 featuring Cindy Crawford. …
Using Neuroscience to Engage Shoppers and Increase Sales
Learn 10 key #Neuromarketing #Insights you can apply immediately in your business. These insights are based on new cutting edge research applying Neuroscience measurement tools, allowing us to more effectively understand human behavior. Neuromarketers are able to capture and measure immediate reaction, without asking any explicit questions. This has changed the way we collect information about unmet consumer & shopper …
Applying NeuroScience to Measure Emotions
Marketing Brainology provides quick overview of their recent Corporate Researchers Conference presentation. 1) Emotions & Feelings are different & require different measurement tools; 2) Creating emotional engagement helps generate positive associations with brands; 3) NeuroMarketing applies NeuroScience technology (like implicit response, eye tracking, EEG) to improve marketing effectiveness; and 4) EEG measures brain response of marketing stimuli and is moving …
P&G Olympics “Thank You Mom” Ad Wins Gold.
The Olympics opening ceremony is one of my favorite events. The excitement of each athlete proudly representing their countries, holding their flag, wearing their team outfits…and making the ceremonial walk around the stadium is captivating. The singing, dancing, and special effects are breathtaking! What it takes to earn a seat to the Olympics is beyond what any of us could …
Top Trends in Shopper Marketing
Great brands understand their shoppers and are able to create emotional bonds leading to a lifetime of loyalty. Memorable shopper marketing programs stand out because they connect and are relevant. The bar for marketers is higher than ever and shoppers’ attention spans are shorter due to their always-on digital lives. Shoppers today are empowered to buy anytime or anywhere, and …
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