The Fourth of July—also known as Independence Day has been celebrated since 1776 and a Federal holiday since 1941. Since the beginning, our country has experienced our fair share of trials and tribulations. Our Founding Fathers debated extensively what the right balance between freedom and security our country should have. Freedom was valued above all. Today, we voice our …
Happy Father's Day!
When we think of June, it is hard not to think about summer-time, backyard grilling, and celebrating our Fathers. Our dads need to know how much we respect them and are aware of all the sacrifices they made for us. This year there are so many great ads which show appreciation to all the fathers out there. Our modern-day dads …
Getting ready for Summer!
It’s Summertime and life is certainly getting interesting. Typically, we are more relaxed and enjoying the moment. But when we think about summertime in 2020…things are a lot different. Some of our summer rituals are only a dream, but that doesn’t mean we can’t still make summer memories safely with our family and friends. Science says that being outdoors is …
Focusing on Art & Science of Decision Making
We are excited to be back in stores getting consumer and shopper feedback about their shopping experience! Our new Marketing Brainology masks are fun and provide added safety! Here is our latest video that shows some of the places we have been…and the panelists who are making us smarter! Let us know how we can help. Shopping behavior is changing, …
Remembering this Memorial Day 2020
Memorial Day: this Federal holiday honors our military who have died serving our country. When we think of Memorial Day it sometimes seems odd that we celebrate. . . .perhaps a better word is to remember those who have served our country. Their ultimate sacrifice ensures we have the freedoms we enjoy today. Along with celebrating, consider thinking about ways …
Happy Mother's Day!
Mother’s Day triggers all kinds of memories; whether our mothers are still with us or if they passed away. This year, you might not be physically with your mother, but our mother’s spirit remains with us always. Though flowers are great, phone calls and continuous connection are what moms crave most. Mother’s Day is a perfect reason to celebrate and …
Marketing Brainology Is Ready For May!
As we move into May, we are figuring out what the “new normal” is. During the stay-in-place time, we were able to test how people are managing through this crisis with their family and their community. And, we continue our testing to determine people’s thoughts and feelings as the country moves into the next stages of businesses opening their doors …
COVID-19 Messages On Our Brains
Marketing Brainology’s research analyzed how people’s brains react to COVID-19 messaging. Emotionally, brains typically navigate new information by connecting it to past experiences, but COVID-19 leaves people confused. Empathy differed significantly as a driving emotion with people who watching news stories by those with COVID-19 and the medical community delivering care. This was apparent in participants’ level of emotional engagement …
Provide a Reason to Celebrate
Happy St. Patrick’s Day! Hoping we all celebrate these special “micro-occasions.” In the craziness of our lives right now, we have plenty to worry about. The stress of the the coronavirus disease is real. It doesn’t mean we can’t celebrate! In fact, based on research…this is exactly when we should be looking for reasons to activate our brains with something …
Your Brain on Super Bowl Ads – 2020
Are you ready for some football? At Marketing Brainology we are equally as interested in the Super Bowl ads! We have been busy in our neurolabs testing all released ads using EEG, eye-tracking, and interviews. We have learned a few things so far… Watch our newly released video about the 2020 Super Bowl ads. If you or your company are …