Let Freedom Ring this July 4th Weekend!

admin MB Blog

  The Fourth of July—also known as Independence Day has been celebrated since 1776 and a Federal holiday since 1941. Since the beginning, our country has experienced our fair share of trials and tribulations. Our Founding Fathers debated extensively what the right balance between freedom and security our country should have. Freedom was valued above all. Today, we voice our …

COVID-19 Messages On Our Brains

Michelle Adams MB Blog

Marketing Brainology’s research analyzed how people’s brains react to COVID-19 messaging. Emotionally, brains typically navigate new information by connecting it to past experiences, but COVID-19 leaves people confused. Empathy differed significantly as a driving emotion with people who watching news stories by those with COVID-19 and the medical community delivering care. This was apparent in participants’ level of emotional engagement …

Neuroscience Applied to Our World Around Us

Michelle Adams MB Blog

We have moved to a new virtual world. In fact, this virtual and our real word are colliding, creating a new way of engaging and stretching our brain to operate differently. This intersection of technology is creating new immersive environments and taking our brain to new places. It is also going to force us to measure human engagement in new …

Provide a Reason to Celebrate

Michelle Adams MB Blog

Happy St. Patrick’s Day! Hoping we all celebrate these special “micro-occasions.” In the craziness of our lives right now, we have plenty to worry about. The stress of the the coronavirus disease is real. It doesn’t mean we can’t celebrate! In fact, based on research…this is exactly when we should be looking for reasons to activate our brains with something …

This is Your Brain at Valentines’ Day

admin MB Blog

It’s that time of year, and RED has it! Marketing Brainology has done lots of studies verifying how we are influenced by COLOR! A burst of color can grab the attention quickly and draw us to a display or package quickly. Our neuroscience data supports the fact that COLOR is a VERY strong trigger for the brain. We associate red …

Your Brain on Super Bowl Ads – 2020

Michelle Adams MB Blog

Are you ready for some football? At Marketing Brainology we are equally as interested in the Super Bowl ads! We have been busy in our neurolabs testing all released ads using EEG, eye-tracking, and interviews. We have learned a few things so far… Watch our newly released video about the 2020 Super Bowl ads. If you or your company are …

Do You Understand Consumer Mindset During this Time?

Michelle Adams MB Blog

At Marketing Brainology, we hear, and understand from our panelists, there is a need to be more organized as our kids go back to school. This time of year, we find ourselves running to the store for additional items. MB works with companies helping them understand consumers and the mindset during this season. Any product that can ease the mayhem …

Enhancing Marketing & eCommerce Communication

admin MB Blog

Marketing Brainology focuses on the art & science of human decision making. We work across a variety of categories & with various companies to help them cultivate messaging & advertising, along with the customer experience. This ensures that consumers & shoppers are connecting with the content that brands want them to see & collaborating with other companies optimizes their return …

Apply Neuroscience to Stand Out in the Crowd

admin MB Blog

Measuring the emotional connection shoppers make with in-store communication & merchandising is challenging. Over the years, companies have added things like eye-tracking and virtual shopping to enhance shopper understanding. This is extremely important to identify what is seen and how long they fixate on in-store displays & point-of-purchase signage. It also allows us to measure different ways to communicate in-store; …

Our Brains, Our Future Reality in Retail: Are you Ready?

admin MB Blog

We have spent years studying human behavior, and it comes down to understanding both conscious and non-conscious behavior. We need to fully understand that what people say, what people do, and what people are thinking (whether they are aware or not) doesn’t always match. Science has taught us a lot about our brains and its untapped abilities. At the same …