Do You Understand Consumer Mindset During this Time?

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At Marketing Brainology, we hear, and understand from our panelists, there is a need to be more organized as our kids go back to school. This time of year, we find ourselves running to the store for additional items. MB works with companies helping them understand consumers and the mindset during this season. Any product that can ease the mayhem …

Enhancing Marketing & eCommerce Communication

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Marketing Brainology focuses on the art & science of human decision making. We work across a variety of categories & with various companies to help them cultivate messaging & advertising, along with the customer experience. This ensures that consumers & shoppers are connecting with the content that brands want them to see & collaborating with other companies optimizes their return …

Apply Neuroscience to Stand Out in the Crowd

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Measuring the emotional connection shoppers make with in-store communication & merchandising is challenging. Over the years, companies have added things like eye-tracking and virtual shopping to enhance shopper understanding. This is extremely important to identify what is seen and how long they fixate on in-store displays & point-of-purchase signage. It also allows us to measure different ways to communicate in-store; …

Our Brains, Our Future Reality in Retail: Are you Ready?

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We have spent years studying human behavior, and it comes down to understanding both conscious and non-conscious behavior. We need to fully understand that what people say, what people do, and what people are thinking (whether they are aware or not) doesn’t always match. Science has taught us a lot about our brains and its untapped abilities. At the same …

How Artificial Intelligence, VR, and Behavioral Economics are Revolutionizing Marketing Research

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Marketing Brainology recently participated in the IIeX Forum, presented by Greenbook, which focused on understanding human behavior, how to measure behavior in consumer neuroscience space, and how to apply those insights to grow a business. Watch our short summary video above of key insights. We heard different perspectives of how nonconscious measurement is growing, and how it is being applied …

Neuroscience & Virtual Reality: Exploring the Brain´s Reality

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The intersection of virtual reality and actual reality is here. Our brains are able to experience something as if it is actually happening to us. Our bodies respond just the same. We can mentally prepare for doing something by visualizing it and practicing it over and over again. If practice makes perfect, we are now able to practice anytime and …

Trolls Happiness is Contagious: Movement, Color, and Great Music Light Up Brains

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Remember the saying, “Monkey See, Monkey Do”? Ever heard about our “mirror neuron”? Our brain ‘mirrors‘ the behavior of others, as though it is happening to us. It is a way we personally learn new skills and language through imitation. Our culture evolves because we learn from others, even by watching. As part of our developing nature, our brains are …

Using Neuroscience to Engage Shoppers and Increase Sales

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Learn 10 key #Neuromarketing #Insights you can apply immediately in your business. These insights are based on new cutting edge research applying Neuroscience measurement tools, allowing us to more effectively understand human behavior. Neuromarketers are able to capture and measure immediate reaction, without asking any explicit questions. This has changed the way we collect information about unmet consumer & shopper …

P&G Olympics “Thank You Mom” Ad Wins Gold.

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The Olympics opening ceremony is one of my favorite events. The excitement of each athlete proudly representing their countries, holding their flag, wearing their team outfits…and making the ceremonial walk around the stadium is captivating. The singing, dancing, and special effects are breathtaking! What it takes to earn a seat to the Olympics is beyond what any of us could …