Use NeuroMarketing to Transform your Business

Greg Smith MB Blog 2 Comments

Looking for ways to transform your business? Neuromarketing is your answer. A big challenge in understanding human behavior is understanding the inconsistencies between what people say, with what people are thinking and what people actually do. It isn’t that people intentionally lie, it is that they aren’t aware of what is occurring in their nonconscious. Linkages in our brain are …

Better Brain Understanding = Better Marketing

Greg Smith MB Blog 0 Comments

Understanding the brain and irrational behavior requires new NeuroScience & Psychology measurement tools. Hear Michelle Adams, Founder of Marketing Brainology, kick-off the 2nd annual #iiex Non-conscious Measurement Impact Forum held in NYC in November 2015. She shares some key learnings from her 10-year career with PepsiCo; including running the SMART Learning Center. New brain learnings are helping us all understand …