Apply Neuroscience to Stand Out in the Crowd

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Measuring the emotional connection shoppers make with in-store communication & merchandising is challenging. Over the years, companies have added things like eye-tracking and virtual shopping to enhance shopper understanding. This is extremely important to identify what is seen and how long they fixate on in-store displays & point-of-purchase signage. It also allows us to measure different ways to communicate in-store; …

How Artificial Intelligence, VR, and Behavioral Economics are Revolutionizing Marketing Research

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Marketing Brainology recently participated in the IIeX Forum, presented by Greenbook, which focused on understanding human behavior, how to measure behavior in consumer neuroscience space, and how to apply those insights to grow a business. Watch our short summary video above of key insights. We heard different perspectives of how nonconscious measurement is growing, and how it is being applied …