Your Brain on Superbowl Ads!

Michelle Adams MB Blog

Watch our teaser to this year’s Marketing Brainology Super Bowl ad study. Watch which ads we emotionally connect to the most. How does humor playout this year? What about a good story? Or those ads that trigger memories? We utilized neuroscience, eye-tracking and interviews to help us understand the best ads for 2021. For more information, contact us at madams@marketingbrainology.com. …

Is that Pepsi on your brain or perhaps just your favorite super model?

admin MB Blog

Commercials that break-thru stop us in our tracks. They get us to pause and pay attention in our ever challenging multi-tasking world. That is exactly what happened in my house one day. My husband had to show me a Pepsi ad that he found extremely creative. It was a remake of an old Pepsi ad from 1992 featuring Cindy Crawford. …