Do You Understand Consumer Mindset During this Time?

Michelle Adams MB Blog

At Marketing Brainology, we hear, and understand from our panelists, there is a need to be more organized as our kids go back to school. This time of year, we find ourselves running to the store for additional items. MB works with companies helping them understand consumers and the mindset during this season. Any product that can ease the mayhem …

How can Neuroscience better help companies connect to consumers?

admin MB Blog

One of the most important insights to understand is what consumers & shoppers say is often very different from what they think and do. This is because we rationalize, after the fact, the reasons we do what we do. It isn’t that we are intentionally lying. Rather, we aren’t always capable of finding deep-rooted emotional reasons that really explain our …

Creating Immersive Experiences Requires Great Insight & Integration

Greg Smith MB Blog

Shoppers & consumers today expect engaging experiences with their favorite brands and retailers. These immersive experiences allow them to receive information personalized to them. Branded apps and push communication allow them to interact in a way they feel most comfortable with. Follow us on Twitter

Shopping malls should own digital space working with brands

Greg Smith MB Blog

Digital ownership is becoming increasingly important, according to Roberta Perry, VP Fresh Juice Global. Right now brands own the digital space, but in the future, shopping malls should own it. More ownership and coordination with brands will be required to make this happen. Ultimately it will make it easier for shoppers. For more influencer interviews, please follow us on Twitter …