It’s that time of year, and RED has it! Marketing Brainology has done lots of studies verifying how we are influenced by COLOR! A burst of color can grab the attention quickly and draw us to a display or package quickly.
Our neuroscience data supports the fact that COLOR is a VERY strong trigger for the brain. We associate red with hearts, love and Valentine’s Day, which is one of the most emotional holiday of the year. Like it or not, everyone feels some type of trigger in the brain. We clearly see the male brain and the female brain DO react very differently to aspects of Valentines Day.
Marketing Brainology works with clients to ensure they put their BEST foot forward when they present their product to consumers. We combine Marketing and Neuroscience, to delve into reasons why consumers are drawn to a product. Finding out what makes your product stand-out through neuroscience, psychology and marketing can give a full picture.
We wish each of you a HAPPY VALENTINE’S DAY! Just be sure you put some “pop” into it with a splash of RED!!!
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