What happens to your brain watching fireworks?

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When we think of the 4th of July, everything lights up!  We know the sky lights up with fireworks, but did you know your brain lights up also!  We associate July 4th with parades, pool parties, and barbeques, but we also have certain foods that are always part of our celebrations.  When brands can help trigger memories of July 4th, it’s even better.  In current studies here at the Marketing Brainology’s Neuro lab, we see the brain light up when memories of celebration are brought back to us.  When you stroll through the store and see festive July 4th displays, your emotions and nonconscious thinking work together.  In this fast-paced world, we sometimes desire to step back and envision these special memories from the past.

It’s fascinating to think the first fireworks were invented 2000 years ago and the first celebration here was July 4th, 1777.

It’s remarkable that Americans consume around 155 million hot dogs.   Chips, watermelon, and beer are the items most purchased and to keep the tradition alive, in 1778, George Washington ordered a double ration of rum for his soldiers to celebrate the holiday.

Whether you’re lighting up the sky or waving sparklers around the backyard, the 4th of July is a wonderful time to celebrate family friends a free nation because as we have seen at Marketing Brainology, the brain will light the way for this festive holiday to allow you to build your own memories!

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