We Understand Consumers’ Inner Brain
Let’s Build Memories Together!
We specialize in consulting services.
Marketing Brainology is focused on helping companies better connect to consumers and shoppers by helping them to understand the art and science of the decision-making process.
We believe the most valuable thing you can learn from consumers is what they can’t tell you.
Traditional marketing research methods can only measure the brain processing that consumers are consciously aware of—what they can put into words. Combining nonconscious and conscious measurements to provide a deep understanding of the hearts and minds of consumers, our insights and experience empowers clients to make more informed and strategic business decisions.
Take the guessing out of marketing.
Stop wasting money on guessing what messages will attract your next big prospect. Traditional research methods won’t help you find what triggers decisions in the human brain. You need a scientific approach to capture insights which predict why and when your customers will choose to buy your product or solution. We believe that you cannot create an effective message without first unveiling your customers’ needs and responsive triggers.
Eye-tracking
By using Tobii technology paired with mobile glasses, we are able to visualize and track what the consumers pay attention to.
EEG Brain Scan
Electroencephalography (EEG) uses electrodes on the scalp to monitor electrical activity and measure the levels of engagement.
1:1 Interviews
We utilize 1:1 interviews to glean qualitative information and discover insights behind positive and negative consumer feedback.
TESTIMONIALS
Amanda Romeu
I had the privilege of recently working with Michelle on a research project for Whataburger. She brings tremendous expertise to her clients and is devoted to providing amazing customer service. Her ability to connect both new research to the wealth of knowledge she has from a lifelong career in consumer insights was invaluable to the work we did. She is a valued partner!
Joe Berzok
Michelle is a great talent and resource. She adds value with her strategic thinking and has proprietary knowledge gained over time regarding shopper behavior and the ability to uncover real insights that drive her client’s business. Her dedication is unparalleled as evidenced by the time and energy she has graciously devoted in moving the industry forward as a central figure/spokesperson and board member of POPAI.
John Anderson
Michelle is a Shopper Marketing expert. She is very knowledgeable understanding consumer behaviors as well as helping to define better approaches to marketing products and services. She is excellent and works well with different teams and their goals! She is definitely a trustworthy hire.
MEET OUR CEO.
Marketing Brainology focuses on Neuromarketing and the human decision-making process; helping unlock the mystery of human emotion and how it impacts brands and companies.
As a leader in the Neuromarketing space, Marketing Brainology’s Founder and President, Michelle Adams, speaks at industry events all around the globe. Click below to see a selection of some of her recent speaking engagements.