How Can You Build Brand Fanatics?

Greg Smith MB Blog

Brand fanatics are eager to spread their love. We can all learn from great brands: 1) Make people feel special 2) Earn people‚Äôs trust over time 3) Include people in your story. Nurture your own brand fanatics by investing in others…the way great brands have invested in you. Visit www.marketingBrainology.com to learn more. Follow us on Twitter @marketingbraino

Better Brain Understanding = Better Marketing

Greg Smith MB Blog

Understanding the brain and irrational behavior requires new NeuroScience & Psychology measurement tools. Hear Michelle Adams, Founder of Marketing Brainology, kick-off the 2nd annual #iiex Non-conscious Measurement Impact Forum held in NYC in November 2015. She shares some key learnings from her 10-year career with PepsiCo; including running the SMART Learning Center. New brain learnings are helping us all understand …

What is neuromarketing? Roger Dooley helps to explain what it is and how companies today can apply

Greg Smith MB Blog

NeuroMarketing can be applied to everything we do; including our own presentations and videos. Roger Dooley’s recent The Brainfluence Podcast highlighted Carla Clark, Ph.D., Your Brain on Animation. They discuss how animation can hijack our attention system; especially the combination of the human hand appearing in white board videos. Roger and I also tried our own experiment; take our own …

What Can We Learn From Great Super Bowl ads?

Greg Smith MB Blog

Great brands build emotional bonds. Great Super Bowl ads connect us with the brand and can lead to a lifetime of loyalty. We can learn 3 things from great Super Bowl ads. Three simple lessons: 1) Be relatable; 2) Be inspiring; & 3) Be thankful. Return on this investment will help us better connect to others; and build emotional loyalty.