What Makes Us Different

admin MB Blog

Prior to the creation of Marketing Brainology, experience in corporate America brought us the opportunity to develop our own unique methodology over the past 6 years. Unlike anything you’ll find in the industry, we break boundaries and blend the best methods in order to better understand consumers. Give us a call or contact us at madams@marketingbrainology.com to find out how …

Happy Independence Day

Michelle Adams MB Blog

Holidays are always a time of excitement and busyness! And the 4th of July is no different! Marketing Brainology’s Vault of Human Understanding has been studying seasonal packaging, merchandising, eCommerce & advertising to learn what consumers & shoppers want this time of year. Turns out they want quick, easy access to what they are looking for – and that translates …

Your Brain on Superbowl Ads

Michelle Adams MB Blog

Ever wonder how your brain responds to Super Bowl ads? Marketing Brainology invited consumers into our Neurolabs this week to measure the impact of various Super Bowl teasers & ads. We learned several key things using research tools; including EEG, eye-tracking, and interviews. Watch our quick video for some preliminary results. Be sure to follow up on Twitter @marketingbraino & …

Shopping malls should own digital space working with brands

Greg Smith MB Blog

Digital ownership is becoming increasingly important, according to Roberta Perry, VP Fresh Juice Global. Right now brands own the digital space, but in the future, shopping malls should own it. More ownership and coordination with brands will be required to make this happen. Ultimately it will make it easier for shoppers. For more influencer interviews, please follow us on Twitter …