Your Brain on Superbowl Ads

Michelle Adams MB Blog Leave a Comment

Ever wonder how your brain responds to Super Bowl ads? Marketing Brainology invited consumers into our Neurolabs this week to measure the impact of various Super Bowl teasers & ads. We learned several key things using research tools; including EEG, eye-tracking, and interviews. Watch our quick video for some preliminary results. Be sure to follow up on Twitter @marketingbraino & …

Shopping malls should own digital space working with brands

Greg Smith MB Blog Leave a Comment

Digital ownership is becoming increasingly important, according to Roberta Perry, VP Fresh Juice Global. Right now brands own the digital space, but in the future, shopping malls should own it. More ownership and coordination with brands will be required to make this happen. Ultimately it will make it easier for shoppers. For more influencer interviews, please follow us on Twitter …