Michelle Adams is a recognized speaker and consultant in translating consumer and shopper insights to marketing and corporate America; especially the latest findings from Virtual Shopping, NeuroScience, and Advanced Analytics. Working with PepsiCo the past 10 years, she focused on understanding both rational and emotional decision-making of shoppers. She founded Marketing Brainology, a new company, focused on helping companies better connect to consumers and shoppers and understand their decision making.
Michelle was Vice-President of Customer Strategy and Shopper Insights for PepsiCo, working with their most strategic retailers across beverage and food businesses. While at Frito-Lay, she was responsible for the SMART Learning Center, a retail theater focused on state-of-the art consumer and shopper research.
Michelle is an active industry board member; serving on POPAI’s Advisory Board in Marketing to Retail as co-chair of their research sub-committee. In 2012, she won POPAI’s Industry Achievement Award and served as Chairwoman of the Institute for International Research (IIR) Market Research Event. Michelle has a Ph.D. in Political Economy from the University of Texas at Dallas and is currently on their Advisory Board. She was an adjunct professor for the University of Texas at Dallas and Southern Methodist University in Dallas for 15 years.