In this overly stimulated world, every year presents new challenges to attract shoppers’ attention, and drive their willingness to buy. Audio marketing is classic, and…

Activating our Senses using Neuroscience: How music & digital engagement light up our brains Neuroscience tools allow us to capture and measure someone’s immediate reaction…

How can market researchers leverage developing techniques to best understand consumers’ true underlying attitudes and motivations? A panel of experts explore the most promising new…

At Marketing Brainology’s Vault of Human Understanding we are always looking for new ways to highlight the decision-making process. With the weather warming up, we…

Do you anticipate Valentine’s Day every year? Are the candies, flowers, and dinner out part of your expectation. Or are you more content staying home?…

As we watch this year’s Winter Olympics, we can all think like an Olympian. Like them, we can exhibit the determination & dedication to achieve…