Commercials that break-thru stop us in our tracks. They get us to pause and pay attention in our ever challenging multi-tasking world. That is exactly…

Learn 10 key #Neuromarketing #Insights you can apply immediately in your business. These insights are based on new cutting edge research applying Neuroscience measurement tools,…

Marketing Brainology provides quick overview of their recent Corporate Researchers Conference presentation. 1) Emotions & Feelings are different & require different measurement tools; 2) Creating…

The Olympics opening ceremony is one of my favorite events. The excitement of each athlete proudly representing their countries, holding their flag, wearing their team…

Great brands understand their shoppers and are able to create emotional bonds leading to a lifetime of loyalty. Memorable shopper marketing programs stand out because…

One of the most important insights to understand is what consumers & shoppers say is often very different from what they think and do. This…